Branding Advice & Intellectual Property Solicitors
A brand development and protection strategy is a core part of any successful business plan. We advise and assist our clients in developing and protecting their trade mark portfolio, working closely with trade mark agents to identify and define our clients’ key intellectual property assets.
Brand risk assessment tool
We have developed a specialist intellectual property risk assessment tool or “matrix” for our clients. This comprises a bespoke piece of software which allows brand owner to feed data into the matrix to produce a weighted factor outcome. The outcome can assist, for example, internal management decision-making as to whether or not to oppose trade mark applications in the UK Intellectual Property Office which may be confusingly similar to the brand owners’ trade marks.
Dispute resolution
A brand protection strategy may include the tracking of competitors’ activities and undertaking market intelligence. If potential infringers are identified who are encroaching on a brand’s reputation and uniqueness, we have a dedicated Intellectual Property Dispute Resolution team to advise upon the tactics and strategy of threatening, and if necessary bringing, proceedings for trade mark infringement and passing off.
We appreciate that litigation may not always be the best strategy to deal with a dispute, and advise our clients from a very early stage on possible cheaper and quicker alternatives, such as mediation, if this is appropriate. We have won awards from a leading national mediation provider recognising our commitment to mediation. We work alongside our clients to protect the practical and potential value of their brand and trade marks.
We work hard to understand the particular challenges facing clients looking to exploit the intellectual capital in their brand.
Intellectual property solicitors
To arrange a discussion with an intellectual property solicitor click here or call us on 0800 840 4929.
